Secret Meals For Hungry Children

In August of 2022, through my class APR419: Concepting and Implementation, I worked with Alabama Credit Union’s (“ACU”) nonprofit organization called Secret Meals For Hungry Children. We had four months to plan an event for our real-world client that would raise awareness and funds for the organization, which aims to provide food to local schoolchildren who face food insecurity outside of school hours.

Time spent both in and outside of class was dedicated to preparing for the event, securing media coverage, sponsors, and a venue, as well as creating marketing deliverables and establishing a social media presence.

  • Created project proposals, outreach plans, and communication deliverables that supported the full event life cycle

  • Secured 30 local sponsors and partners through targeted outreach, sponsorship decks, and consistent follow-ups

  • Spearheaded media relations, pitching the campaign to local outlets and landing feature coverage in two local newspapers and on a regional news broadcast

  • Worked with a ten-person planning team to navigate logistics and planning challenges, ultimately executing a successful event that raised $4,792.37 for the cause

Examples of deliverables

A link to one of the media pieces about our event!